Six months on: strengthening our commitment to responsible finance through the Fortitude Pledge

By Victoria Preece, Director of Governance, allpay Limited

Six months ago, at Money20/20 Europe in Amsterdam, allpay became the first organisation to sign Enfuce’s Fortitude Pledge, a defining moment that underscored our commitment to advancing responsible finance across the UK and the EU. Signing this landmark pledge alongside our partners at Enfuce, in the heart of one of Europe’s most influential fintech events, marked a powerful statement: that allpay is not only engaged in shaping a safer financial future, but actively present and contributing within the European ecosystem.

Half a year later, that commitment continues to deepen. The Fortitude Pledge has transformed from a bold statement of intent into a practical, operational framework that strengthens how we protect customers, partners, and vulnerable individuals every day.

A responsibility that goes beyond compliance

The Fortitude Pledge challenges financial institutions to move from tick‑box compliance to full accountability. Over the last six months, we have:

  • Expanded staff training programmes to elevate organisation‑wide awareness of financial crime risks.
  • Strengthened our governance and oversight framework, aligning with the Pledge’s zero‑tolerance approach to money laundering, terrorist financing, and human trafficking.
  • Doubled down cross‑team coordination, ensuring every decision, from product design to customer support, is underpinned by responsible financial practice.
  • Actively increased our contribution to industry financial crime working groups, Executive Director focus groups and regulatory consultation submissions on financial crime policy.

The Pledge has reshaped our internal culture, embedding a proactive approach to risk, security, and customer protection.

Deepening our collaboration with Enfuce

Our partnership with Enfuce continues to be central to this journey. Building on our shared commitment to safer, smarter financial ecosystems, we have:

  • Enhanced real‑time transaction screening, strengthening proactive financial crime detection.
  • Expanded secure cloud‑based processing capabilities, supporting scalable and compliant growth across multiple markets.
  • Aligned best‑practice in card manufacturing, personalisation, and processing, ensuring robust security throughout the card lifecycle.

Signing the Fortitude Pledge together in Amsterdam wasn’t symbolic, it reinforced our joint dedication to raising standards in both the UK and Europe’s financial landscape.

Driving innovation to protect vulnerable users

Our progress on DOSH, our new direct‑to‑consumer product, exemplifies how the Pledge influences real‑world outcomes. Designed to support vulnerable adults and people with low financial resilience, DOSH includes:

  • Secure onboarding
  • Tokenised payments
  • In‑app authentication
  • Fraud‑resistant architecture

By embedding “security by design,” DOSH ensures users receive a safer and more transparent financial experience, an approach directly aligned with the Fortitude Pledge.

A growing presence across Europe

As we continue to strengthen our governance and compliance frameworks, we are also expanding our presence at key European industry events. This year, we are returning to Amsterdam for Money20/20 Europe, where we will join Enfuce again, this time for a joint speaking session focused on innovation, and the role of collaboration in fighting financial crime.

As Director of Governance and MLRO at allpay, I will be at the event, sharing my insights and experience in working towards a zero tolerance environment for financial crime, against an evolving regulatory backdrop while balancing the need for increasing fraud protection with the desire for less customer friction in a fast-paced payments world.

Participating in major EU‑based fintech forums is an essential part of our strategy at allpay. It enables us to share best practice whilst engaging with European partners. It demonstrates our commitment to high‑integrity operations across EU markets whilst also ensuring allpay remains visible, active, and able to positively influence within the European payments landscape.

Our continued involvement highlights the strategic importance of the EU to our business and reinforces allpay’s position as a responsible, forward‑thinking payments provider operating across the region.

Looking ahead

The Fortitude Pledge remains a core pillar of our approach to governance and responsible finance. Over the next six months, we will continue to invest in innovation, strengthen our governance controls, advance our partnership with Enfuce and advocate for higher industry standards.

Our mission is unwavering: to create a safer, fairer, and more accountable financial system for everyone, across the UK, Europe, and beyond.

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