UK’s leading payment specialist appoints Bottle to increase brand visibility in financial sector and new markets
allpay Limited, the payment services specialist established in 1994, has appointed Bottle to increase its brand visibility in the payments, government and finance sectors as well as new markets, including the energy and utilities sectors.
allpay Limited is dedicated to saving its clients money by creating modern payment solutions that are both cost effective and convenient for the end user. Bottle has been appointed to help raise the profile of allpay Limited, specifically within the bill payments space and the prepaid and card services space.
The agency will also take care of corporate PR, sharing the latest information about allpay Limited’s expansion and ventures into new areas. Bottle will use its active newsroom approach to identify relevant conversations for allpay Limited to join, increasing the company’s visibility and positioning key spokespeople as thought leaders in their field.
Michelle Pacey, Media Director at allpay Limited, comments: “In the past, our services have predominantly been geared towards helping organisations in the public sector, including housing associations and educational establishments. We have chosen to work with Bottle not only for its solid experience and proven success in the payments and finance markets, but to help us shout about all that we offer and branch out into new markets. We are very excited to begin working with Bottle and seeing the team’s unique newsroom approach to catching stories in action. This will help us to join conversations quickly, make noise in the right places and establish ourselves as thought leaders.”
Holly Tyzack, head of editorial at Bottle, who will lead the account, added: “We are thrilled to be working with allpay Limited to grow the brand’s presence in key markets. We are proud that allpay Limited has chosen to work with Bottle thanks to our knowledge and experience of the financial sector and trusts us to build the company’s reputation in new markets.”